#EventProf  #MarketeR  #MentalHealthInfluencer

Events & Marketing Director

CEO & FOUNDER of EventWell and, Event Wellbeing day & Week


I love what I do! The power of a live event to deliver a concept and message that evokes an emotion, a feeling, a memory or an image in the mind of each individual attendee never ceases to not only amaze me, but also fill me with pride for the career I have carved for myself in an industry I’ve worked in since the late 90s.

I’ve worked professionally in the UK events industry for 20+ years, organising and managing an eclectic mix of events, from conferences to gala awards, exhibitions and showcases to training and development programmes (not forgetting hundreds of private functions from weddings to bar mitzvahs), and across many sectors from finance and consulting to commercial conference, fashion and retail.


A Chartered Institute of Marketing qualified events and marketing director, and member, my skills include:

  • Creative and strategic planning, delivery and evaluation
  • Pre-event, on-site and post-event operational management
  • Proposal and pitch management
  • Creative meeting design, event production, and content planning
  • Budget, timeline and project management
  • Stakeholder engagement and management
  • Digital marketing and communications including social media, websites and blogs, email marketing, graphic design
  • Event wellbeing and stress management
  • Strategic sales and marketing, business development and account management
  • private event and party planning

Clients I have had the pleasure of working with include Rich Insight, Retail RechargedUK Fashion and Textile Association (Rise), and the Event Marketers Association, managing their event programmes and digital marketing.

As an event and marketing consultant/freelancer I can work individually or as an extension of your existing team, whether you require support with an event or programme, or help with digital marketing and social media, and I can join you at any stage; from conception and strategic planning, operational management and on site delivery, right through to completion and post event analysis.

Whatever your needs I will work closely with you to bring your brand and message to life, applying creativity, love of events, and unique multi-dimensional experience to strategically plan, measure and execute first-rate events, marketing and communications projects that deliver results.


Event Industry speaker – I’m delighted to have sat on the panels and masterclasses at Venues and Events Live each year from 2017, sharing my experience of event wellbeing and stress management. I participated in 2 leadership panels at EventLab on the 23rd October 2017; ‘How to become an influencer in your industry’ and ‘How can we implement better wellbeing for event professionals’. I have spoken regularly at IBTM World as part of their knowledge programme speaking on stress management and building resilience tips for busy event professionals. Better mental health and wellbeing in the event industry is a passion of mine, particularly as someone who manages bipolar disorder.


Event Industry Campaigner: I’m incredibly proud to be CEO and Founder of EventWell, the event industry’s charitable social enterprise and the mental health and wellbeing voice of the event industry.

Our inaugural industry campaign – UK Event Wellbeing Week #EventWell17 – took place on Monday 18th September through to Friday 22nd September. Our fourth campaign week #EventWell20 takes place Monday 21st to Sunday 27th September this year and, we are delighted to have teamed up with Time to Change.

I believe passionately that ALL professionals in the events industry should have access to support and advice that can aid their mental and physical health and provide them with the information they need to better manage their self-care.



For more information and to contact me please use the form below.